The Opportunities Behind The Crisis: Discovering Internet Marketing

Opportunities and Crisis

John Lennon says in his song Beautiful Boy, "Life is what happens to you while you're busy making other plans." But for me life is not what happens, its how you take it. Life is full of opportunities even in time of difficulties and crisis. But where do we see opportunity in a crisis situation that is happening today?

I believe crisis is not really happening all over the world. So what is a crisis anyway? Let me share you what Francis Kong, one of my favorite Filipino motivational speaker says about crisis, “I define a crisis as something unexpected that comes in between me and my goals. That something was never there in our strategic planning equation. That something will force me to get out of my regular routine and do things differently. In other words, a crisis is a disruption and life disruptions happen all the time. Crisis therefore is a way of life. It’s an inevitable part of our daily agenda. And once we understand the word from this angle then we put ourselves in the right frame of mind in dealing with disruptions that come along the way.”

Many businesses today need to let people go like what happened in several manufacturing site here in the Philippines. This is a sad reality and a sad story but we can look at this as an opportunity too. We are not responsible for the job losses. There’s absolutely no one to blame for what is happening in economy today. The economic crisis is upon us, change is upon us. Things will be more difficult too if we have the habit of blaming yourself …or blaming the president (probably ignoring the good things she said on her SONA and focusing on the reverse...) or blaming the tax collectors, or blaming your legislators or your crappy neighborhood.

Internet Marketing

Recently I discovered this internet marketing; some call it earning money online. By the very definition, internet marketing also referred to as i-marketing, web marketing, online marketing, or eMarketing, or marketing of products or services over the Internet. I don't know if this is applicable to everyone. Can anyone who are able to setup a new email account can really do this making money online. Some using Google Adsense to earn, or placing or creating an ads on their blog account.

What is really the advantage of this internet marketing? According to wikipedia, internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and purchase products and services at their own convenience. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly. Internet marketers also have the advantage of measuring statistics easily and inexpensively. Nearly all aspects of an Internet marketing campaign can be traced, measured, and tested. The advertisers can use a variety of methods: pay per impression, pay per click, pay per play, or pay per action. Therefore, marketers can determine which messages or offerings are more appealing to the audience. The results of campaigns can be measured and tracked immediately because online marketing initiatives usually require users to click on an advertisement, visit a website, and perform a targeted action. Such measurement cannot be achieved through billboard advertising, where an individual will at best be interested, then decide to obtain more information at a later time.

But the case is, not everyone is really aware how this system works. Based from my own research there are many trainings and courses on this subject but the problem is majority of the trainer or gurus in this field are doing it online and only few are willing to share this topics by conducting it on an face-to-face workshop. There are several products or services about internet marketing but majority are in US currency which makes it more expensive and it’s really hesitant to purchase their services about this stuff. Probably we don't still realize the return of it. I think for me, this is really a great opportunity for us Filipinos who are fond of participating in network group or social medias and enjoying websurf or internet sharing. Allow me share with you this video captured from GMA Network TV talk show Mel and Joey...

I remember someone says this from TED that "Seemingly impossible is possible", well it's not really impossible to get whatever amount you desire.... if we do it with passion and perseverance.

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