"The purpose of life is not to be happy. It is to be useful, to be honorable, to be compassionate, to have it make some difference that you have lived and lived well."
-- Ralph Waldo Emerson
The Opportunities Behind The Crisis: Discovering Internet Marketing
Opportunities and Crisis
John Lennon says in his song Beautiful Boy, "Life is what happens to you while you're busy making other plans." But for me life is not what happens, its how you take it. Life is full of opportunities even in time of difficulties and crisis. But where do we see opportunity in a crisis situation that is happening today?
I believe crisis is not really happening all over the world. So what is a crisis anyway? Let me share you what Francis Kong, one of my favorite Filipino motivational speaker says about crisis, “I define a crisis as something unexpected that comes in between me and my goals. That something was never there in our strategic planning equation. That something will force me to get out of my regular routine and do things differently. In other words, a crisis is a disruption and life disruptions happen all the time. Crisis therefore is a way of life. It’s an inevitable part of our daily agenda. And once we understand the word from this angle then we put ourselves in the right frame of mind in dealing with disruptions that come along the way.”
Many businesses today need to let people go like what happened in several manufacturing site here in the Philippines. This is a sad reality and a sad story but we can look at this as an opportunity too. We are not responsible for the job losses. There’s absolutely no one to blame for what is happening in economy today. The economic crisis is upon us, change is upon us. Things will be more difficult too if we have the habit of blaming yourself …or blaming the president (probably ignoring the good things she said on her SONA and focusing on the reverse...) or blaming the tax collectors, or blaming your legislators or your crappy neighborhood.
Internet Marketing
Recently I discovered this internet marketing; some call it earning money online. By the very definition, internet marketing also referred to as i-marketing, web marketing, online marketing, or eMarketing, or marketing of products or services over the Internet. I don't know if this is applicable to everyone. Can anyone who are able to setup a new email account can really do this making money online. Some using Google Adsense to earn, or placing or creating an ads on their blog account.
What is really the advantage of this internet marketing? According to wikipedia, internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and purchase products and services at their own convenience. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly. Internet marketers also have the advantage of measuring statistics easily and inexpensively. Nearly all aspects of an Internet marketing campaign can be traced, measured, and tested. The advertisers can use a variety of methods: pay per impression, pay per click, pay per play, or pay per action. Therefore, marketers can determine which messages or offerings are more appealing to the audience. The results of campaigns can be measured and tracked immediately because online marketing initiatives usually require users to click on an advertisement, visit a website, and perform a targeted action. Such measurement cannot be achieved through billboard advertising, where an individual will at best be interested, then decide to obtain more information at a later time.
But the case is, not everyone is really aware how this system works. Based from my own research there are many trainings and courses on this subject but the problem is majority of the trainer or gurus in this field are doing it online and only few are willing to share this topics by conducting it on an face-to-face workshop. There are several products or services about internet marketing but majority are in US currency which makes it more expensive and it’s really hesitant to purchase their services about this stuff. Probably we don't still realize the return of it. I think for me, this is really a great opportunity for us Filipinos who are fond of participating in network group or social medias and enjoying websurf or internet sharing. Allow me share with you this video captured from GMA Network TV talk show Mel and Joey...
I remember someone says this from TED that "Seemingly impossible is possible", well it's not really impossible to get whatever amount you desire.... if we do it with passion and perseverance.
John Lennon says in his song Beautiful Boy, "Life is what happens to you while you're busy making other plans." But for me life is not what happens, its how you take it. Life is full of opportunities even in time of difficulties and crisis. But where do we see opportunity in a crisis situation that is happening today?
I believe crisis is not really happening all over the world. So what is a crisis anyway? Let me share you what Francis Kong, one of my favorite Filipino motivational speaker says about crisis, “I define a crisis as something unexpected that comes in between me and my goals. That something was never there in our strategic planning equation. That something will force me to get out of my regular routine and do things differently. In other words, a crisis is a disruption and life disruptions happen all the time. Crisis therefore is a way of life. It’s an inevitable part of our daily agenda. And once we understand the word from this angle then we put ourselves in the right frame of mind in dealing with disruptions that come along the way.”
Many businesses today need to let people go like what happened in several manufacturing site here in the Philippines. This is a sad reality and a sad story but we can look at this as an opportunity too. We are not responsible for the job losses. There’s absolutely no one to blame for what is happening in economy today. The economic crisis is upon us, change is upon us. Things will be more difficult too if we have the habit of blaming yourself …or blaming the president (probably ignoring the good things she said on her SONA and focusing on the reverse...) or blaming the tax collectors, or blaming your legislators or your crappy neighborhood.
Internet Marketing
Recently I discovered this internet marketing; some call it earning money online. By the very definition, internet marketing also referred to as i-marketing, web marketing, online marketing, or eMarketing, or marketing of products or services over the Internet. I don't know if this is applicable to everyone. Can anyone who are able to setup a new email account can really do this making money online. Some using Google Adsense to earn, or placing or creating an ads on their blog account.
What is really the advantage of this internet marketing? According to wikipedia, internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and purchase products and services at their own convenience. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly. Internet marketers also have the advantage of measuring statistics easily and inexpensively. Nearly all aspects of an Internet marketing campaign can be traced, measured, and tested. The advertisers can use a variety of methods: pay per impression, pay per click, pay per play, or pay per action. Therefore, marketers can determine which messages or offerings are more appealing to the audience. The results of campaigns can be measured and tracked immediately because online marketing initiatives usually require users to click on an advertisement, visit a website, and perform a targeted action. Such measurement cannot be achieved through billboard advertising, where an individual will at best be interested, then decide to obtain more information at a later time.
But the case is, not everyone is really aware how this system works. Based from my own research there are many trainings and courses on this subject but the problem is majority of the trainer or gurus in this field are doing it online and only few are willing to share this topics by conducting it on an face-to-face workshop. There are several products or services about internet marketing but majority are in US currency which makes it more expensive and it’s really hesitant to purchase their services about this stuff. Probably we don't still realize the return of it. I think for me, this is really a great opportunity for us Filipinos who are fond of participating in network group or social medias and enjoying websurf or internet sharing. Allow me share with you this video captured from GMA Network TV talk show Mel and Joey...
I remember someone says this from TED that "Seemingly impossible is possible", well it's not really impossible to get whatever amount you desire.... if we do it with passion and perseverance.
Look Inside
Just sharing you a poem from one of my passive mentor, his name is Denis Waitley, he is one of the most respected motivational speaker in the United States. I say passive mentor because for me there are two types of mentors. Passive and Active mentor.
When I say passive mentors, they are the one who motivate me, I knew them but certainly they don't know me or they really don't know anything about me. They mentored me by reading their books and by listening to their inspirational and motivational audiobooks. The second one is active mentors, unlike the passive mentor, they knew something or anything about. We talked to each other and they personally mentor me in some areas of my life.
Here's the poem. I hope you also learn something about this. The title of the poem is "Look Inside":
When I say passive mentors, they are the one who motivate me, I knew them but certainly they don't know me or they really don't know anything about me. They mentored me by reading their books and by listening to their inspirational and motivational audiobooks. The second one is active mentors, unlike the passive mentor, they knew something or anything about. We talked to each other and they personally mentor me in some areas of my life.
Here's the poem. I hope you also learn something about this. The title of the poem is "Look Inside":
LOOK INSIDE
by Denis Waitley
When the prize seems high above you
And your mirror doesn't love you
Look inside
When the road to gold gets steeper
And your diamond's buried deeper
Look inside
Light a candle in your mind
Untold riches you will find
When you look for treasures
Look inside
When you're running low on laughter
And can't reach the goals you're after
Look inside
When your body starts complaining
And the clouds of doubt keep raining
Look inside
Close your eyes and then believe it
Trust yourself and you'll achieve it
When you're seeking answers
Look inside
And your mirror doesn't love you
Look inside
When the road to gold gets steeper
And your diamond's buried deeper
Look inside
Light a candle in your mind
Untold riches you will find
When you look for treasures
Look inside
When you're running low on laughter
And can't reach the goals you're after
Look inside
When your body starts complaining
And the clouds of doubt keep raining
Look inside
Close your eyes and then believe it
Trust yourself and you'll achieve it
When you're seeking answers
Look inside
clarity imperative at work
in his book "only the paranoid survived", andrew groove says "when the company is meandering, its management staff is demoralized. when the management staff is demoralized, nothing works: every employee feels paralyzed." sound like domino effect, isn't it? but this shouldn't be the case, he also said "you've just got to focus on excellence and try not to be distracted by the news and the rumors and the absurdities of the stories that were coming out.... your first task is to form a mental image of what the company should look like when you get to the other side."
in today's economic adversities, we heard of many companies doing their strategies just to cope up or to stabilize the trend. some doing downsizing, others call it rightsizing, but whatever they may call it, its the majority of working class heroes that are suffering.
this afternoon our department head scheduled a dialogue, he discussed the current trend of our company, economic status, some future goals and made a room for an open forum about employees' issues and some concerns. it is really important and i appreciated the effort of having an open discussion with the top management. i also believed that clarity imperative is truly important wherein all the employees are seeing the transparency and they are aware of any strategy. "clarity of direction, which includes describing what we are going after as well as describing what we will not be going after, is exceedingly important at the late stage of the strategic trasformation". everyone should be aware of the companies direction so that during the execution we could early react if that strategy will make us or the worst is will break us.
"Being an early mover involves different risks. Yet the consequences of being early are less onerous than the consequences of being late. If you're wrong, you will die, But most companies don't die because they are wrong; most die because they don't commit themselves. The greatest danger is in standing still." - Andrew Groove (Intel CEO, circa '87)
We've Been TAGGED!
last june 12 is the Philippines independence day, the same day we held our DOST SEI scholars-alumni get together in Kamayan sa Palaisdaan hotel and resort in tayabas, quezon province. We selected that same day not because we have the true blood like of those brave bayanis like bonifacio, aguinaldo or mabini streaming on our veins, and celebrating the meaning of their success, but rather ...very simple, it just a holiday. that's it ..and we thought it's the best time to leave our work for the mean time and connect once again to our old friends, coordinators and new friends as well. our gathering is really remarkable. we did some games, we ate good foods, we had simple presentation, chats and mingled with my old friends and other co-scholars. the place is great too and we're very blessed because of the nice weather.
i saw some of my friends in college, even not majority from my batch attended, still it was fun and really inspiring. we knew that during our days on college we are not as blessed enough like other students with their silver or even gold spoon on their mouth or others enjoying the benefits of popular or known universities in the country, but we are very thankful that we really enjoyed the help of that scholarship program... (and thanks to your taxes too... at least it goes to the right people and not just on the pockets of those few oops... many? you know what i mean...) and i am proud to say that we don't even have to ask our parents for our tuition fees or even allowances. I also want to personally thanks our coordinators that time. to their willingness to share... of course their effort and perseverance just to help us continue and finish the program.
I learned something valuable that day, two things... one... "that there are things in these life that we considered big deal to other people but maybe simple things to others, sometimes there are things we even ignored, but great things to other". it is really depend on our own perspective in life... sometimes we just thank people for doing their best to do their job. but then at the end you'll realized it not really a job for them anymore but rather a mission... yes a mission. i felt so blessed that we become part of their mission. and i wish and hope that they will still able to help so many people through their good effort for the fullest fulfillment of that mission. two... "we will not always get what we want in life, unless we give what we have to others." hey! i am not a preacher... i don't know about you but it's the rule. i understand that its not always in a form on money. i am still thinking that one day you and i will become part of an honest-to-goodness mission and someday somehow we also become part of the fulfillment of other people dreams too. and hey.... try to create your own tag too.
I learned something valuable that day, two things... one... "that there are things in these life that we considered big deal to other people but maybe simple things to others, sometimes there are things we even ignored, but great things to other". it is really depend on our own perspective in life... sometimes we just thank people for doing their best to do their job. but then at the end you'll realized it not really a job for them anymore but rather a mission... yes a mission. i felt so blessed that we become part of their mission. and i wish and hope that they will still able to help so many people through their good effort for the fullest fulfillment of that mission. two... "we will not always get what we want in life, unless we give what we have to others." hey! i am not a preacher... i don't know about you but it's the rule. i understand that its not always in a form on money. i am still thinking that one day you and i will become part of an honest-to-goodness mission and someday somehow we also become part of the fulfillment of other people dreams too. and hey.... try to create your own tag too.
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